CREATING CONTENT

IS MUCH MORE

THAN SIMPLY PRODUCING AND PUBLISHING…

IT’S THE PROCESS

IDEA -> PERFORMANCE.

Now more than ever, the idea of ‘creating’ goes far beyond simply producing content for publication. As creators of content, the process includes everything from coming up with an idea through to distribution and performance.

Creating a content business that stands out can be really difficult; retooling and refocusing an existing one to thrive in a world of mobile, search, apps and AI might be even harder.

But it can be done.

I can help you to…

  • Uncover and articulate why you create content
  • Define and refine how you create content
  • Review and connect what you use to create content

But I can’t help you with…

  • Technical SEO guidance
    We can talk about good practice and how to incorporate SEO considerations into your processes…but optimising for search is a highly-specialist area
  • Designing and building an app or a website
    Again, doing this requires specialists. As a product manager, I can help getting a project off the ground, reviewing and prioritising opportunities, but I am not a designer or a developer so I leave the actual designing and coding to those who can do it best

There are so many people who can do these things far better than me and I love working with them. If you don’t already have or know people who do this, I am happy to connect them with you too.