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Content

Thoughts on content design, content strategy and content production.

Paywalls and the paradox of choice

Unbundling, prioritising and optimising. The humble paywall has more strings to its bow than making money from your content.

Cut-and-paste social video strategy

It’s not difficult to make a reactive studio to help make crafty, social videos that resonate with your audience with bits and bobs lying around in any office.